Bear Grylls Survival Challenge
An over four mile outdoor competitive survival experience, inspired by the wild encounters and well-honed skills of the ultimate survival authority. In collaboration with Bear, IMG and Pelicon, we first created a brand identity that would encompass the spirit of such a unique event. Once the characteristics were established, we preceded to create the entire visual delivery system that submerged the participant into the challenging world of Bear Grylls. Credit: Bear Grylls / IMG / Pelicon Design