The BHG Bank Network National Seminar, Spring 2023. Located at the Eden Roc Miami Beach, Florida. Event theme concept "Growing Together".
Connecting and growing thriving relationships, while nourishing trusted bonds between banks and BHG is the main motivational force of the national seminar. Stemming from the spring blossoming season of the event date, celebrations of this significant time and stylistic themes will derive from designs and symbolisms of nature. Additionally, the preexisting natural motifs of the hotel interior reflect layers of raw textures and materials, which will be highlighted and enhanced even further.
The BHG Risk Score (rScore) brand identity redesign.
A proprietary credit scoring model that outperforms the leading industry credit score benchmark and is used in lending decisioning on BHG loans, as well as in our target marketing strategy. This means faster approvals, fewer defaults, and the highest-performing loans possible for your bank.
The objective was to create brand recognition for rScore by developing a logo that can be used across digital and print. The project aimed to create a logo that will establish a sense of timelessness, trustworthiness, and security, while maintaining the modernized BHG Financial branding standards.
The rScore logo will be used and marketed as a seal of certification in support of standard BHG Bank marketing. It will not be announced as a new feature, but rather incorporated in existing Bank collateral, advertising and marketing efforts as appropriate. The rScore logo will amplify the credibility and reliability of BHG loans as the #1 medical and professional loans in the country.
The BHG Financial People Development Department's Core Values
A visual identity of iconography was developed to express the core values of BHG, taking its queues from the positivity, energy, and pride embedded within the company culture.
Reflective of the people of BHG, each core value icon conveys humanistic characteristics that can live individually on their own, as well as, combine together as one to create a much greater complimentary embodiment.
