The World's Strongest Man: 2018 Philippines
The 41st edition of the World's Strongest Man competition was held in Manila, Philippines. Working with TWSM organization, IMG and Pelicon, I had the opportunity to create a unique location specific brand identity that reflected the spirit of the competition and the core elements of the filipino culture. Once the primary visual communication system was established, the entire event environment was branded accordingly. Credit: The World's Strongest Man / IMG / Pelicon Design